PERKY JERKY UNVEILS NASCAR RACE TRUCK AND PAINT SCHEME TO BE PILOTED BYFORMER FORMULA ONE CHAMPION KIMI RÄIKKÖNEN IN HIS NASCAR DEBUT

World Waits to See Kimi Räikkönen’s Performance in First NASCAR Race

Perky Jerky, the ultra-premium jerky flavored with a hint of guarana that’s quickly gaining fame around the world, unveiled today the paint scheme set to adorn Kimi Räikkönen truck for his NASCAR debut in the Camping World Truck Series race this weekend at Charlotte Motor Speedway. This race will mark the first time the 2007 Formula One world champion will compete in a NASCAR event.

Räikkönen’s self-owned operation, known as ICE1RACING, which also fields his World Rally Championship and motocross teams, has partnered with Kyle Busch Motorsports (KBM) to assist in the move to NASCAR. KBM will field the No. 15 Toyota Tundra for Räikkönen to pilot Friday night.

Known worldwide as “Iceman” for his surgical driving skills and calculated demeanor both on and off the track, Finnish race car driver Kimi Räikkönen is regarded as one of the world’s most successful professional athletes. His move to NASCAR has captured the attention of the global sporting media and the world is waiting to see how Räikkönen will adjust to the world of NASCAR.

“Perky Jerky might only be two years old, but we have one of the best race car drivers in the world to represent our brand in America’s greatest race series,” said Brian Levin, Perky Jerky founder and chairman on the herd. “We look forward to seeing Kimi take the green flag on Friday for Perky Jerky and we’ll be cheering him along as will our Perky Jerky fans across the country and around the world.”

Already entrenched in NASCAR as the official and exclusive jerky of the Daytona 500, Perky Jerky has developed a marketing strategy that includes consumer sampling via velcro suits, better known as the “jerk suit” and tasting opportunities via the “jerk bar”, a traveling sampling display, which has become a must-stop at many NASCAR events around the country.

Kimi Räikkönen will drive the No. 15 Perky Jerky Toyota Tundra in the NC Education Lottery 200 at Charlotte Motor Speedway on Friday, May 20, 2011. The race will air on SPEED beginning at 8:00 pm ET.

About Perky Jerky: Four years ago during a ski lift calamity, Perky Jerky’s founders spilled energy drink all over their stash of beef jerky. Stranded, hungry and 40-feet off the ground, they ate the soaked jerky and realized they were on to something. Three years in the kitchen and hundreds of homemade jerky recipes later, Perky Jerky was perfected and launched in 2009. In less than two years, Perky Jerky has quickly reached stratospheric levels of popularity amongst athletes, moms, students, troops and truckers alike. Perky Jerky can be found at many retailers across the country, including Home Depot, 7-Eleven, Publix, Target, Sports Authority and many other fine retailers. Keep up with Perky Jerky on Facebook and on Twitter

Source: PerkyJerky.com
Courtesy: Sleenster

VIPs at the FIM Motocross Grand Prix of the Netherlands

By Youthstream
Kimi Räikkönen, Sami Hyypiä and Keith Flint visited Valkenswaard during the Grand Prix of the Netherlands last weekend. Youthstream’s President Mr. Giuseppe Luongo had the opportunity to spend some time with all these celebrities and exchange some experiences on Easter Monday at Valkenswaard.

2007 F1 World Champion Kimi Räikkönen entered the 2011 FIM Motocross World Championship as the team owner of the ICE1RACING Team with Toni Eriksson and Ludde Söderberg as the official riders in the MX1 and MX2 classes. Räikkönen, who is now racing the World Rally Championship and in May will enter the Nascar, decided to attend the second Grand Prix of the season to spend some time with his MX team and give some good pieces of advice to his riders. Räikkönen counts with the experience of seven times Enduro World Champion Kari Tiainen, who shares his long experienced career with his young riders developing his role as team manager.

Sami Hyypiä, football defender of Bayer Leverkusen and former player of Liverpool, with whom he won the UEFA Super Cup in 2001 and 2005 and the Champions League in 2005, also visited the Grand Prix of the Netherlands last weekend.

And Keith Flint, the singer of the well-known group Prodigy, met Mr. Giuseppe Luongo at the VIP Pit Lounge of the Grand Prix of the Netherlands on Easter Monday. The British singer admitted that he is a motorcycle fan and he enjoyed the experience of watching the best motocross of the world from the VIP Pit Lane.

Source: Motocrossmx1 - Ice One Racing

Video: Kimi Räikkönen visit ICE1RACING

Source: ICE1RACING

Visit from Kimi

ICE1RACING ready for Spanish Championship the next weekend – Kimi Räikkönen speeding up the training in Fuengirola

The motocross team ICE1RACING prepares for the first race of the Spanish Championship, which will be raced in Talavera near Madrid this weekend February 27th. Kimi Räikkönen took part of the training of the team in Fuengirola early this week.

The motocross team of Kimi Räikkönen, ICE1RACING opened the season ten days ago with a practise race in Alicante and is now already preparing for a new event. ”The season in Spain starts very early, since the teams are eager to test their conditions”, clarifies the team manager Kari Tiainen and continues ”here we have summer in the middle of the winter , so we need to take all the advantage out of that.”

The training center in Fuengirola, started by Kari Tiainen, has served as the training facility for many Finnish riders during the past years. ”Juniors spend their school breaks within the sport and stock good riding days before the snow melts from Finland”, says the ICE1RACING junior team leader Vesa Kytönen. Kytönen, who is also himself the world champion in enduro, works with the junior team of six young riders. ”The goal of the ICE1RACING team is to bring the sport back to the level it used to be in Finland. Training camps like this are the steps we need”, agrees Kytönen.

The owner of the team Kimi Räikkönen visited the junior team spring camp in Fuengirola early this week. ”Him being here is naturalyy a bog thing for our young riders and gives them boost”, smiles Kari Tiainen. ”Kimi enjoys riding and spends a lot of time with the riders. I’m sure he leaves something for the riders to think about on his visits.”

Source: ICE1RACING