The Lotus team has announced a new agreement with news agency CNN International. The logo of the worldwide network will be seen on the Cosworth-powered Lotus cars as well as driver overalls and team clothing as the legendary team name returns to the sport this year.
With Atlanta-based CNN pleased to confirm its first ever Formula 1 connection, it and Lotus will be hoping to make several headlines this season after confirming a long-term deal which will be managed by CNN's commercial 'Partner Solutions Group', led by Rani Raad - Senior Vice President for CNN International's Advertising Sales.
"The combination of two such iconic and aspirational global brands fits perfectly with CNN International's worldwide reach and brand positioning," Raad commented. "This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions."
Team Principal Tony Fernandes is also delighted with the agreement. "We are very proud to welcome CNN into the Lotus Racing family," said the Malaysian entrepreneur. "It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.
"The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns."
Source: GP Update
With Atlanta-based CNN pleased to confirm its first ever Formula 1 connection, it and Lotus will be hoping to make several headlines this season after confirming a long-term deal which will be managed by CNN's commercial 'Partner Solutions Group', led by Rani Raad - Senior Vice President for CNN International's Advertising Sales.
"The combination of two such iconic and aspirational global brands fits perfectly with CNN International's worldwide reach and brand positioning," Raad commented. "This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions."
Team Principal Tony Fernandes is also delighted with the agreement. "We are very proud to welcome CNN into the Lotus Racing family," said the Malaysian entrepreneur. "It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.
"The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns."
Source: GP Update
