
Her popularity among East Asian countries has grown in an exponential manner due to her poignant performance in the popular Korean drama Dae Jang Geum. The drama was such a success that several countries had re-runs of the drama shortly after the last episode had ended. In Hong Kong, the last episode had almost half of the Hong Kong population staying at home just to watch it. In China, hundreds of million viewers watched the drama even it was shown at late nights.
Since then, Lee Young-Ae has been invited to visit Hong Kong, Singapore, Taiwan, China and Japan. The fan crowds were phenomenal; in the first time in 12 years, NHK had to use NHK Hall to host the show. Her recent trip was the 2007 Harbin International Ice and Snow Sculpture Festival in China as an Image Ambassador. Many fans came from around the world and spent hours waiting for her under the temperature of -20 degrees Celsius. She flew in an Asiana airplane with four of her Dae Jang Geum portraits painted on the side of the plane